Marketing manholes
“Good morning, sir. We are calling from name-censored bank and we have a special free offer on credit cards just for all-my-company-guys”.
God Save me! The day begins and moves this way for most people around me. Telemarketing as an advent of technology is all wonderful to see, but most banks seem to be over-enthusiastic to get on top of the technology, going overboard in their effort to stay ahead of competition. Much to the nuisance of the people, there are calls to the personal extensions and many times even to their mobile phones.
Wonder if such banks are maintaining a large database of prospective nincompoops, who can be lured with promises of life long free credit cards, a night stay at the costliest hotel in the country with the spouse and a trip to the edge of the Alps for his next 4 generations provided he returns back alive the first time. It’s a highly despisable act of foolhardy strategies that many banks follow to earn new customers.
This is a difficult age in marketing and customer is the king. All right. All right. But that doesn’t mean earning 1 new customer irritating 100 on the way, on the commercial justification of roping in more revenue with that 1 customer than what was spent on suffocating 100 more with hapless calls to their office desks throughout working hours.
It’s the strangest mystery of the century to unmystify if such banks actually have all the numbers (which means there is something terribly wrong with the privacy thing) or they just dial some company’s number and any 4 or 5 digit number they like, reaching some extension and wait and watch the fun of baiting an unsuspecting scapegoat.
These days I (and people in other companies too!) continue to get these calls from many major banks, retorted with the patient response “Thank you, not interested”, and down goes the receiver. May be, defense is the only possible form of offence in this case, unless some kind hearted nobleman decides to imbibe some common-sense into this goddamn marketing strategy.
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God Save me! The day begins and moves this way for most people around me. Telemarketing as an advent of technology is all wonderful to see, but most banks seem to be over-enthusiastic to get on top of the technology, going overboard in their effort to stay ahead of competition. Much to the nuisance of the people, there are calls to the personal extensions and many times even to their mobile phones.
Wonder if such banks are maintaining a large database of prospective nincompoops, who can be lured with promises of life long free credit cards, a night stay at the costliest hotel in the country with the spouse and a trip to the edge of the Alps for his next 4 generations provided he returns back alive the first time. It’s a highly despisable act of foolhardy strategies that many banks follow to earn new customers.
This is a difficult age in marketing and customer is the king. All right. All right. But that doesn’t mean earning 1 new customer irritating 100 on the way, on the commercial justification of roping in more revenue with that 1 customer than what was spent on suffocating 100 more with hapless calls to their office desks throughout working hours.
It’s the strangest mystery of the century to unmystify if such banks actually have all the numbers (which means there is something terribly wrong with the privacy thing) or they just dial some company’s number and any 4 or 5 digit number they like, reaching some extension and wait and watch the fun of baiting an unsuspecting scapegoat.
These days I (and people in other companies too!) continue to get these calls from many major banks, retorted with the patient response “Thank you, not interested”, and down goes the receiver. May be, defense is the only possible form of offence in this case, unless some kind hearted nobleman decides to imbibe some common-sense into this goddamn marketing strategy.